Our Team

Our Pets

Our Story

United Priority Distributors LLC is a family owned cremation urn company located in beautiful Three Rivers, CA. Started in 2001 by Susan Fraser and then joined by Richard and Tyler Fraser later in the years, the company has grown to serve hundreds of funeral homes. Working together daily, the Fraser family manages 5 employees that all work in a barn styled warehouse.

United Priority was started 6 years after the loss of Ryan Fraser, son of Susan and Richard. He passed away at 14 on Mother's Day of 1995. After going through this difficult time, Susan became very interested in memorializing a loved one and began to find what would be her calling in life: to help people after losing a loved one. Working on In the Light Urns and United Priority, she began to gain steam and a respectable catalog of cremation urns and keepsakes. In 2006, Richard would retire from plumbing, heating and air conditioning and become part of the company full time.

In 2007 Tyler would graduate from business school at San Francisco State University and begin to work on the websites. After 4 years of closely working with the websites and company, Tyler would take over United Priority Distributors as CEO. Now United Priority Distributors offers some of the most unique and often exclusive cremation urns available in the industry. We are pleased to help funeral homes provide lasting memories.

Our Projects

Being animal lovers we spend a great deal of time in the pet funeral industry with Pets to Rest. We have two cats in our warehouse and we serve many veterinarians, funeral homes and pet crematoriums.

FuneralRadio.FM is a network of radio shows for funeral professionals. This network includes the popular show Funeral Director's Chat.

Since 2001 we have served over 20,000 families with our retail store In the Light Urns. This cremation urn and jewelry company offers the same great products and service as United Priority Distributors LLC.